{"id":218,"date":"2021-06-04T07:39:40","date_gmt":"2021-06-04T07:39:40","guid":{"rendered":"http:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/vestibulum-commodo-sapien-non-elit-vitae\/"},"modified":"2025-04-13T14:23:35","modified_gmt":"2025-04-13T12:23:35","slug":"vestibulum-commodo-sapien-non-elit-vitae","status":"publish","type":"post","link":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/vestibulum-commodo-sapien-non-elit-vitae\/","title":{"rendered":"Plan de communication pour Macadam Shop"},"content":{"rendered":"\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-edc74b62ec486f32210a558d59918700 wp-block-paragraph\"><strong>Macadam : red\u00e9finir le sportwear urbain avec style et strat\u00e9gie<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une immersion dans l\u2019univers street et fashion<\/h3>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-79422557b5194c795c343a54e1eb5c07 wp-block-paragraph\">Dans le cadre d\u2019un projet entreprise, j\u2019ai travaill\u00e9 sur <strong>Macadam<\/strong>, avec mes camarades, nous devions d\u00e9ployer une strat\u00e9gie de communication pour une marque fran\u00e7aise de pr\u00eat-\u00e0-porter mixte orient\u00e9e <strong>sportwear urbain<\/strong>. L\u2019enseigne poss\u00e8de \u00e0 la fois une <strong>boutique en ligne<\/strong> et un <strong>magasin physique<\/strong>, o\u00f9 elle propose des vestes, manteaux, blousons et accessoires issus de marques tendance comme Schott ou Helvetica.<\/p>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-6432e999ff1abe69e1df41bfe452db95 wp-block-paragraph\">Mais au-del\u00e0 des produits, <strong>Macadam ambitionne de s\u2019imposer dans l\u2019univers street parisien<\/strong>, en ciblant une client\u00e8le jeune, styl\u00e9e, et connect\u00e9e, \u00e2g\u00e9e de <strong>18 \u00e0 35 ans<\/strong>, avec un bon pouvoir d\u2019achat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Slogan : \u201cAffronte le froid avec style\u201d<\/em><\/h4>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-e7d55c0b581d1c074b204568459207c7 wp-block-paragraph\">Nous avons donc d\u00e9ploy\u00e9 une strat\u00e9gie de communication avec un message clair, simple, mais impactant, qui ancre Macadam dans la saison et dans le lifestyle urbain.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Concept store &amp; \u00e9v\u00e9nements immersifs<\/em><\/h4>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-08f4dfc0ac0db2ddf2a1b1a4004d15bd wp-block-paragraph\">Nous avons imagin\u00e9 un concept original :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-8b5c3024392e1b9a17a3d7497bc1d360 wp-block-paragraph\">\u201c<strong>Viens rapper pour shopper ta doudoune<\/strong>\u201d<br>Dans la boutique physique, un <strong>studio d\u2019enregistrement<\/strong> est mis \u00e0 disposition pour les jeunes rappeurs locaux. Ils peuvent venir enregistrer un freestyle, participer \u00e0 un concours, et tenter de <strong>gagner leur tenue Macadam<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-5ac12f1b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2021\/06\/macadam--1024x576.png ,https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2021\/06\/macadam-.png 780w, https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2021\/06\/macadam-.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2021\/06\/macadam--1024x576.png\" alt=\"\" class=\"uag-image-1721\" width=\"1024\" height=\"576\" title=\"macadam\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-6530635ccaa9f0dd1f55356f24388a0d wp-block-paragraph\">Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 avec mes camarades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macadam : red\u00e9finir le sportwear urbain avec style et strat\u00e9gie Une immersion dans l\u2019univers street et fashion Dans le cadre d\u2019un projet entreprise, j\u2019ai travaill\u00e9 sur Macadam, avec mes camarades, nous devions d\u00e9ployer une strat\u00e9gie de communication pour une marque fran\u00e7aise de pr\u00eat-\u00e0-porter mixte orient\u00e9e sportwear urbain. L\u2019enseigne poss\u00e8de \u00e0 la fois une boutique en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-communication"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"uagb_featured_image_src":{"full":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888.png",1919,1024,false],"thumbnail":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888-150x150.png",150,150,true],"medium":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888-300x160.png",300,160,true],"medium_large":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888-768x410.png",768,410,true],"large":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888-1024x546.png",1024,546,true],"1536x1536":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888-1536x820.png",1536,820,true],"2048x2048":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture888.png",1919,1024,false]},"uagb_author_info":{"display_name":"enzoyamaga","author_link":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/author\/enzoyamaga\/"},"uagb_comment_info":0,"uagb_excerpt":"Macadam : red\u00e9finir le sportwear urbain avec style et strat\u00e9gie Une immersion dans l\u2019univers street et fashion Dans le cadre d\u2019un projet entreprise, j\u2019ai travaill\u00e9 sur Macadam, avec mes camarades, nous devions d\u00e9ployer une strat\u00e9gie de communication pour une marque fran\u00e7aise de pr\u00eat-\u00e0-porter mixte orient\u00e9e sportwear urbain. L\u2019enseigne poss\u00e8de \u00e0 la fois une boutique en\u2026","_links":{"self":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":5,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":1723,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts\/218\/revisions\/1723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/media\/1488"}],"wp:attachment":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}