{"id":760,"date":"2021-06-15T13:22:05","date_gmt":"2021-06-15T13:22:05","guid":{"rendered":"http:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/pellentesque-eliteget-gravida-cum-ornare\/"},"modified":"2025-04-11T10:26:14","modified_gmt":"2025-04-11T08:26:14","slug":"pellentesque-eliteget-gravida-cum-ornare","status":"publish","type":"post","link":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/pellentesque-eliteget-gravida-cum-ornare\/","title":{"rendered":"Fruit of the year: campagne pour Oasis"},"content":{"rendered":"\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2baf2ee0\"><h2 class=\"uagb-heading-text\">Campagne Publicitaire \u00e0 l\u2019Envers : Quand les Fruits se Pr\u00e9sentent aux \u00c9lections !<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une parodie fruit\u00e9e et rafra\u00eechissante de la communication politique<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec mes camarades, nous avons d\u00e9cid\u00e9 de revisiter une strat\u00e9gie publicitaire embl\u00e9matique : celle d\u2019Oasis et son iconique \u00ab\u00a0Fruit of the Year 2010\u00a0\u00bb. L\u2019objectif ? Proposer une <strong>campagne \u00e0 l\u2019envers<\/strong>, m\u00ealant humour, interactivit\u00e9, et d\u00e9rision des codes politiques pour cr\u00e9er un v\u00e9ritable engouement autour de nos personnages fruit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contexte &amp; Inspiration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019image d\u2019une campagne pr\u00e9sidentielle, chaque fruit devient un candidat. En pleine \u00e9poque de communication ultra-connect\u00e9e, o\u00f9 les r\u00e9seaux sociaux dictent les tendances, il est essentiel de capter l\u2019attention avec un <strong>message original et d\u00e9cal\u00e9<\/strong>. C\u2019est exactement ce que cette campagne propose : un univers narratif unique, construit sur la personnification des fruits et une esth\u00e9tique parodiant les affiches \u00e9lectorales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2021\/06\/Captureoasis.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque fruit a sa personnalit\u00e9, son slogan, son ton :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enrico l\u2019Abricot<\/strong> : \u201c\u00catre \u00e0 l\u2019abricot\u00e9 financier\u201d<\/li>\n\n\n\n<li><strong>PomPom Pidou (la pomme)<\/strong> : \u201cJ\u2019apple \u00e0 croquer la rel\u00e8ve\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 travers une s\u00e9rie d\u2019affiches humoristiques, des jeux comme <em>La Chuuuuute<\/em>, des vid\u00e9os et une tourn\u00e9e dans plusieurs villes fran\u00e7aises, les fruits viennent litt\u00e9ralement \u00e0 la rencontre de leur \u00e9lectorat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campagne Publicitaire \u00e0 l\u2019Envers : Quand les Fruits se Pr\u00e9sentent aux \u00c9lections ! Une parodie fruit\u00e9e et rafra\u00eechissante de la communication politique Avec mes camarades, nous avons d\u00e9cid\u00e9 de revisiter une strat\u00e9gie publicitaire embl\u00e9matique : celle d\u2019Oasis et son iconique \u00ab\u00a0Fruit of the Year 2010\u00a0\u00bb. L\u2019objectif ? Proposer une campagne \u00e0 l\u2019envers, m\u00ealant humour, interactivit\u00e9, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne-publicitaire"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"uagb_featured_image_src":{"full":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_.jpeg",1240,699,false],"thumbnail":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_-150x150.jpeg",150,150,true],"medium":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_-300x169.jpeg",300,169,true],"medium_large":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_-768x433.jpeg",768,433,true],"large":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_-1024x577.jpeg",1024,577,true],"1536x1536":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_.jpeg",1240,699,false],"2048x2048":["https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-content\/uploads\/2025\/04\/Capture-decran_8-4-2025_131856_www.figma_.com_.jpeg",1240,699,false]},"uagb_author_info":{"display_name":"enzoyamaga","author_link":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/author\/enzoyamaga\/"},"uagb_comment_info":0,"uagb_excerpt":"Campagne Publicitaire \u00e0 l\u2019Envers : Quand les Fruits se Pr\u00e9sentent aux \u00c9lections ! Une parodie fruit\u00e9e et rafra\u00eechissante de la communication politique Avec mes camarades, nous avons d\u00e9cid\u00e9 de revisiter une strat\u00e9gie publicitaire embl\u00e9matique : celle d\u2019Oasis et son iconique \u00ab\u00a0Fruit of the Year 2010\u00a0\u00bb. L\u2019objectif ? Proposer une campagne \u00e0 l\u2019envers, m\u00ealant humour, interactivit\u00e9,\u2026","_links":{"self":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":5,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/posts\/760\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.enzo.yamaga.mmi-velizy.fr\/wordpress-6.7.2-fr_FR\/wordpress\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}